Wednesday, August 9, 2017

A video from FX Goby and Google teaches us how good ideas come to life and grow

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"This is a story for anyone who has had an idea, big or small". This is how Google presents this short video titled "The Story of an Idea" created by FX Goby.

The story begins with a couple of simple black and white traits, but advancing, the idea is taking shape and the video fills in color and depth.

In addition, the video is full of small clues and metaphors that become valuable lessons for all those who know how to capture and decipher them. The video is an allegory of the creative process, from the intuition to the completion phase.


7 lessons because a good idea does not remain stuck in the limbo of creativity


1. At first, a good idea may seem insignificant.
It may seem obvious, but the first step in developing an interesting project is to be able to conceive a good idea. At first, every idea is small, and may seem unattractive, unlikely or even trivial. It is important to be able to go beyond this stage and discover its potential. Sometimes an idea that seems insignificant can turn into something bigger than what its creator could imagine.

2. Let yourself be guided by instinct. The most brilliant ideas are often cultivated in the unconscious, in that part of the mind where concepts, shapes and experiences mingle below the threshold of consciousness. If an idea persists and you can’t get it out of your mind, it is likely to be good, do not discard it immediately, explore it. Many good ideas have been relegated to the limbo of creativity, simply because people did not listen to their instincts.

3. Do not compare yourself to others. It is likely that when you begin to shape your idea, you find out that there are other people working in the same direction. Do not let yourself be intimidated by the ideas of others, never let yourself be frightened of the competition. Your idea will grow and shine if you do things for good and you know how to distinguish yourself.

4. Time and effort aren’t enough, passion is also needed. Good ideas that turn into big projects do not only have many hours of hard work at the basis, but also passion. Because an idea grows and produces fruit requires love and passion, like a child. And while you take care of it, it's important not to forget to have fun, because after all, it's crucial that you enjoy all that you do.

5. Following an idea is discovering new paths. Following a good idea always involves discovering new ways, new paths of doing things and thinking. If you can’t get out of your comfort zone and have no courage to try new things, the idea will die because its potential lies in the new universe you could create. For that reason, following an idea always means having a good dose of courage and an adventurous spirit. Alfonso Rodriguez Castelao also said: "True heroism consists in turning desires into reality and ideas into facts".

6. When everything turns difficult, ask for help. There will be difficult moments, every worthwhile project have them. When the obstacles are too big, do not be afraid to ask for help, big ideas sometimes need a great deal of support. Remember that you are no longer weak because you ask for help, knowing your limits is a sign of intelligence, not of weakness.

7. Don’t remain obsessively grabbed to your creation. In large projects, a time comes when the idea comes to life, grows and often overcomes its creator. Then you need to learn how to flow and let the potential of the idea continue to grow to reach more people, even though this means that you have to play a less important role. No doubt, this is one of the hardest parts. The best way to deal with it is to feel proud of what you achieved.

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A video from FX Goby and Google teaches us how good ideas come to life and grow
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Jennifer Delgado Suárez

Psicologist by profession and passion, dedicated to to string words together. Discover my Books

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